The Forever Game: Why Live-Service Economics Reshaped the Industry
The Forever Game: Why Live Service Economics Reshaped the Industry From Product to Platform For much of gaming history, publishers were in the business of launching products. A game shipped, reviews landed, players bought in the first six weeks, and the commercial arc was largely set. Expansions and sequels mattered, but the unit sale model defined risk, budgeting, and creative structure. That logic no longer dominates the upper end of the market. In 2026, many of the industry’s most valuable franchises operate less like self contained works and more like continuously refreshed media systems. Fortnite, Genshin Impact, Roblox, Call of Duty, EA Sports FC Ultimate Team, and...






